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What is inbound marketing

Inbound marketing

Inbound marketing or inbound marketing is a modern marketing strategy that focuses on educating and delighting the customer. This type of marketing began to spread in 2006 at the hands of the founder of Hubspot International (Brian Halligan), and it is a type of e-marketing, which combined the concepts of artificial intelligence, public relations management and marketing as well.
What is inbound marketing
What is inbound marketing

What is inbound marketing?

Inbound marketing is one of the types of marketing that takes place within an organization or organization, where the product or service is promoted and marketed to employees, to involve them in the goals of the organization and actual solidarity with it. Human beings are responsible for distributing the company's missions, objectives and strategies.

Inbound marketing is a systematic marketing strategy that addressed the problems of e-marketing by relying on the concept of mutual benefit between the customer and the institution or what is known as the “optimal solution”, and this occurs through scientific theories aimed at developing the confidence of the target customer, maintaining his loyalty towards the institution in addition to controlling On the relevant market and gain new customers by educating them and creating the appropriate content for each stage the customer goes through to make the purchase decision.

It is a systematic marketing strategy that addressed the problems of e-marketing by relying on the concept of mutual benefit between the customer and the institution or what is known as the “optimal solution”, and this occurs through scientific theories aimed at developing the confidence of the target customer, maintaining his loyalty towards the institution in addition to controlling the market Concerning and gaining new customers by educating them and creating the appropriate content for each stage the customer goes through to make the decision.

The importance of inbound marketing

The importance of inbound marketing lies in a number of points:
  • Keeping employees informed of what the company or organization is doing.
  • Strategies for maintaining managers' contact with employees. Improving employee morale and commitment among them.
  • Improving customer service, by hiring better and more efficient customers.

The pros and cons of inbound marketing

Inbound marketing has a number of pros and cons that can be mentioned as follows:
Positives of inbound marketing
  • Flexibility and speed in work and application.
  • Lower costs and expenses compared to external marketing.
  • Customizing advice and questions related to the product or service, which leads to a better definition of the product's features.
Negatives of inbound marketing
  • Narrowing the field survey to the opinion poll and limiting it to the opinions of employees only.
  • Limited resources, and reliance on the existing team in the company, unlike external marketing, which includes the cooperation of a number of resources.
  • Geographical restrictions, unlike external marketing, which reaches more regions.

Inbound marketing objectives

Internal marketing has a number of objectives represented in:
  • Informing employees of the importance and value of their participation to the success of the organization.
  • Helping employees become familiar with the products and services provided by the organization.
  • Encouraging the employee to express an opinion about the company, whether it is praise or criticism.
  • Providing an enjoyable work environment. Provide the company with salary funds for employees.
  • Providing opportunities for promotion and advancement in the work ladder.
  • Promote effective communication and build collaborative relationships between employees.
  • Strengthening and activating the role of employees in the company.

What are the characteristics of inbound marketing?

Inbound marketing is characterized by several characteristics, which are as follows:
  • Inbound marketing is a social process: inbound marketing is applied within the institution or organization to manage the interaction process between the institution and its employees.
  • Inbound marketing is an administrative process: inbound marketing within the organization or institution is based on ensuring that all employees or employees have sufficient knowledge and experience about the activities they perform, and ensuring that all employees are equipped and motivated to perform their work with expertise and efficiency.
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