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Online marketplace | Benefits

Online marketplace 

It is that imaginary, intangible place, such as a website, through which individuals or organizations can present their goods, services or ideas to the target group, who can, through entering these sites, obtain their needs, satisfy their desires and inclinations, and pay for the goods they get. or services or ideas offered by exhibitors with the money paid for owning such goods or benefiting from the services or ideas.
Online marketplace
Online marketplace
  • From the above it is clear that the market is a group of individuals who have the need, desire and ability to complete purchases and sales, and this also applies to the Internet market, but the meeting between them is indirect.
  • We defined the market as a group of current and prospective customers who have the desire and ability to purchase a product or obtain a service under certain environmental competitive conditions. This also applies to the internet market altogether.

Benefits of Online marketplace

Internet markets represent an attractive economic space for investment in the near future. Whether by individuals, groups, establishments or institutions, especially as it is expected to increase the demand from consumers to deal in it for the following reasons:
  1. Online marketplace The consumer is given more freedom, more choices, and from anywhere on the surface of the earth and in less time, so he can shop or complete his transactions within 24 hours throughout the year.
  2. Online marketplace Ease and speed of obtaining information. It may not take a few seconds or minutes.
  3. Online marketplace goods are cheaper than others.
  4. Online marketplaces allow participation in virtual auctions that enable the buyer to obtain valuable items at low prices.
  5. Online marketplace It allows consumers to share experiences and opinions about products and services through online communities (eg forums).
  6. Online marketplace Markets allow some goods to be sold at low prices so that low-income individuals can buy these goods, which means raising the standard of living for the community as a whole.
  7. Online marketplace These markets expand the scope of the market to an international and global scale. With a lower cost, a company can quickly and easily find more consumers, better suppliers and more accurate and convenient partners.
  8. Online marketplace It helps to establish very specialized trades (household appliances trade - computer trade - antiques trade - furniture trade ... etc.).
  9. Online marketplace It establishes the so-called precision manufacturing. After taking consumer requests and the specifications they want in the product, the company begins manufacturing, which gives the company priority and distinction in its products and provides permanent interaction with customers if the company is able to do so.

Steps to create an Online marketplace

The Internet includes many electronic and marketplaces, which makes the establishment and launch of a business site that requires great care, detailed planning and Russian extension.
Internet marketing and business experts have developed several steps to build a successful and profitable business website for the Internet market, which are:
  1. Determining the desired goals of the market that will be created, and whether the site will be limited to selling its own products or will act as an intermediary between producers and consumers.
  2. Determining the delivery and shipping methods that will be used and identifying the work team that must have sufficient technological capacity and successful marketing capabilities.
  3. Determine whether marketing will be limited to the local market or expand to other markets.
  4. Setting a ceiling on the number of potential customers for the site while monitoring a specific geographic market for which the company has good information about its culture and needs.
  5. Put more than one language on the site, or put different sites for countries.
  6. Investigate tax and customs details when sending goods to customers or dealing with local currencies, exchange rates and international banks that supervise financial trading operations.
  7. Setting a budget for the costs of the site information server ( server ) and a special budget | marketing costs. In addition to the maintenance, administration, and expenses of customer information sources, such as purchasing a directory of email addresses for target customers, so that the advertising steps can be started.
  8. Taking care of the site, developing it, maintaining the latest information, and permanent marketing almost precedes the importance of spending money on it, because what is required of modernization and service is more than spending.
  9. Involve all the company's labor departments in contributing to building the strategy of the commercial site, taking suggestions and contributions and participating in them so that the site reflects an integrated vision of the work that covers all work areas.
  10. Awareness of browsers' technical limitations or sound card capabilities and other technical standards.
  11. Develop a list of the site's contents and take into account its relations with the required browsers as an initial stage, and then put later contents to be downloaded over time to the site with the increase in operations on it, and these contents. It should relate to the interests of customers and be constantly modified.
  12. The content of the site should be objective and concise, using the table and formulating ideas in the form of points arranged in order to save on site space, the number of pages, and the selection of titles with great care and attention.
  13. Choosing a short name for the site whenever possible. The smaller, symbolic, and expressive it is, the better for trading and browsing. However, this reduces the possibility of error in entering the name and makes it easier to remember.
  14. Ensuring the effectiveness of the website's e-mail links and the ease of access to it, because it simply represents the main bridge for communicating with customers and dealing with them, and without it, the website remains isolated and meaningless for its presence on the network.
  15. Choosing the right web design company that can provide regular services for the site, and the site can be designed independently if the resources are not available, and there are many ready-made programs that help you with this.
  16. Marketing the site and ensuring its permanent development by raising questions about how the number of browsers reached the site. Usually, a marketing budget is set equal to 20% of the site’s operating costs, with an addition of 5-10% per month to emergency marketing, depending on changes in market data, website entry statistics, and any other variables.
  17. Providing free services to customers, such as providing free mail, chat programs, employment opportunities for job seekers, newsletters, providing free local and international mobile messaging services, and providing free medical consultations, depending on the quality of the site and the type of target customers.

The most important characteristics and advantages of the Internet market

A- Administrative Control Panel Features:

1- Department of Categories and Sections:
  • There is ease in managing the categories and doing the following: You can add any number of sections and add an avatar for each main or sub section.
  • The display of sections can be prioritized and the order in which they appear, and any section can be edited or deleted at any time.
  • The ability to allocate specifics with certain percentages for a specific section.

2- Customer management:
  • The ability to add a new customer with all his data through the control panel, and the ability to manage, display, classify and search through this data.
  • The possibility of classifying customers for any number of pre-prepared categories, while specifying the discount rates granted for each category, if desired.
  • The ability to pass the data of any client or delete his file from the system database at any time.
  • The ability to send a group message to all customers through the mailing list system.

3- Goods, Products and Services Department:
  • The ability to add any number of goods, products or services under any main or sub-section.
  • The possibility of distinguishing the good or service by its code number.
  • Insert a text or HTML description of the good or service with the ability to easily format the description texts.
  • The possibility of 3D display of the commodity.
  • The ability to make a comparison between the commodity and its counterparts in terms of shape, price, advantages and occasions.
  • The ability to set the basic price or the customization price on specific commodities.
  • The ability to select the item to appear in the Special Offers section and add a thumbnail or enlarged image of the item to appear on the item page next to the item’s description.
  • The ability to specify a file for the good or service that is sent directly to the person placing the order through the site (especially in goods and services that are shipped electronically).
  • The ability to identify or delete data relating to any good or service at any time.
  • The filtering system. Displaying goods helps in ordering them when displaying in the event that there is a large number of them.

4- Manage orders and invoices:
  • The ability to view the exact details of all invoices through a dedicated screen that displays the details for each order separately.
  • Knowing the IP of each customer for the order plan.
  • The ability to place the order Text notes on the status and status of the order, and the ability to easily delete any order.
  • Sets order status (pending payment confirmation, pending shipment).

5- Statistics system:
  • Knowing the total number of HITS clicks made on the site since its opening and the number of clicks in detail each month.
  • Knowing the site's total sales since its launch, monthly sales, average monthly sales and monthly sales amount.
  • The number of registered members of the site in detail in each month since the opening of the site.
  • Know the number of clicks made on each item, and determine the most popular and popular items in order and in percentages.

6- Administration of countries and cities, collection fees and taxes:
  • The ability to add any country that differs from the previously known countries, and add any city or region that falls under a previously known country or delete any of them at any time.
  • Dedicated screen to display all countries, regions and cities.
  • The possibility of adding delivery charges for a specific country on a specific category of goods.
  • The possibility of determining the delivery fee according to the number of goods required.
  • The possibility of adding a percentage tax to the goods required by a customer in a specific country.
  • The ability to view all delivery charges and taxes on goods and edit or delete them.

7- Department of Languages ​​and Phrases:
  • The ability to add a new language and specify its encoding from the list of global encodings for all languages.
  • The ability to translate phrases for the administration department, phrases for the general interface of users and emails.
  • Ability to search all defined phrases and words in any language.

8- Manage pages and content:
  • The possibility of adding introductory or indicative pages for any purpose in the interface of the site.
  • The possibility of formatting these pages by HTML.
  • The ability to prioritize the order of appearance of pages in the interface of the site.
  • Dedicated screen to display the pages currently on the site.
  • Possibility to edit any page at any time.

B- System features from the end user side:
  1. Ease of browsing and navigating the site, and in displaying data and information due to the simplicity of the division and design.
  2. Divide the lists into BECKS groups, which facilitates the browsing process.
  3. The ability to customize the interface language to a language that suits the end user.
  4. The ability to view previous orders, their dates, their current status, and the goods being ordered.
  5. The ability to specify the items displayed on each page of the sections.
  6. The ability to tell a friend about the item if you like it.
  7. General information about the site appears to the visitor, such as the approved currency on the site, the number of clicks, the number of sections and the number of items.

Reasons for choosing the smart internet market

  • The adoption of the system on the web, the largest routable marketing channels.
  • Offer, sale and billing features, order follow-up and customer management in one system.
  • Display dynamics and ease of customization, and everything one needs in seconds to add an item or delete another.
  • No need to hire specialized personnel to manage the system.
  • The system comes with four ready-to-use themes.
  • Easily create any number of sub-pages thanks to the built-in CMS system.
  • Maintaining customer database and the possibility of their correspondence.
  • Integrated system of statistics, reports and graphs.
  • Integrated search engine to search for goods and sections.
  • The possibility of linking the payment process system with a number of providers.
  • Ease and speed of browsing the contents with the ability to provide all the features that facilitate access to information.
  • It can be modified at any time without the need to go into the programming details of the system. The smart internet market’s reliance on the activities of the template monastery in its composition greatly facilitated the task of modifying and changing its form, and at any time.
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