أخر الاخبار

How is Internet Marketing What is it

Internet Marketing

Internet Marketing What we are witnessing today from the revolution of information and communication technology, and the occurrence of changes in the technologies of remote communication or using the Internet, has led to rapid transformations at all levels and global and local economies, and a great development of the knowledge society, and these transformations have helped in the emergence of new patterns in the management of Business, the emergence of what is known as electronic commerce, smart markets, and virtual and virtual companies.
How is Internet Marketing
How is Internet Marketing

What is Internet Marketing

It is not possible to define a clear and precise meaning of the concept of Internet marketing, as the concepts are numerous and intertwined with other concepts, and it can be said that it is taking experiences from experts in the field of marketing, and working to develop new methods and strategies through which we can achieve the desired goals, and it can be defined as: a new business pattern Researches the need of businesses, consumers and merchants; To reduce costs, improve goods and services and increase the speed of service delivery, it also means: Employing information technology to effectively link what is provided by sellers and buyers.

Advantages of Internet Marketing

  • Ease of obtaining any information about products and services on the Internet, and the possibility of obtaining goods in a short time, which allows the marketer to promote his merchandise and thus transcend the temporal and spatial limits of his presence.
  • It helps in opening the way for everyone to market their products, services and goods regardless of the nature of the enterprise, whether it is large with large capital or small with limited capital.
  • E-marketing is characterized by its low cost and ease of implementation.
  • The possibility of using a set of techniques and programs accompanying the e-marketing process in advertising, measuring the degree of success of advertising campaigns and identifying strengths and weaknesses.

Internet Marketing Elements

  • Contract.
  • Content.
  • Building.
  • the society.
  • concentration.
  • convergence.
  • Commerce.

Internet Marketing Rules

  • Knowing and identifying customers, Internet users.
  • Determining the target groups for the company's products and services, determining the markets that are dealt with, as well as defining the target age groups.
  • Determining the types of goods and services that can be provided in the market, to meet the desires and needs of customers.
  • Knowing and identifying competitors in the market, and identifying the types of products and services they provide.
  • Determine the appropriate way to display the company's products and services.
  • Determining the prices of products and services, determining discounts, and how to pay.
  • The possibility of designing sites that attract visitors to enter them.
  • Follow-up sites and respond to visitors' inquiries quickly and specifically to create a kind of continuous and effective communication with customers.
  • Making updates and changes to the site.
  • Take advantage of successful websites that attract a large number of visitors.
  • Use simple sites and not complex sites that take a long time to load.

Internet Marketing Requirements

The process of Internet marketing requires the availability of some basic requirements, the most important of which are:
  • The business owner must be active in the Internet, such as having his own website or blog or through his accounts on the Facebook site, but it is preferable to create his own platform to display what he wants to market; To ensure that you do not fall into the hurdles of changing the rules of other sites, and to protect their content.
  • Creating a list of e-mail addresses, in order to communicate with customers through them, this is a good method of communication because of the greater commitment it includes to customers, in addition to being one of the means that saves time and money.
  • Determining the strategies that will be followed to achieve the desired goal, and these strategies include working on studying the target market in terms of its location, and the methods that will be followed to attract the market’s attention to what is offered, and it is possible to resort to social networking sites, for example, as a free strategy and does not require much time.

Internet Marketing Strategies

There are many Internet marketing strategies, the most important of which are:
  • Content Marketing: The content marketing process is based on the idea of building a close relationship with customers so that it lasts for the longest period of time between the business owner and the potential customer, by relying on publishing high-value content to polish the brand image in front of customers, which motivates them To request more information about the item, subscribe to the email list, or even complete the Internet purchase, it is worth noting that this content is published through personal blogs, digital videos, e-books, and others.
  • Mobile Marketing: Mobile Marketing is based on the idea of targeting potential customers through their smartphones and tablets. Statistics indicate that approximately 45% of marketing is done via mobile; Because people spend a lot of their time using different mobile applications.
  • Search Engine Optimization Strategy: Search Engine Optimization/SEO strategy is based on the idea of improving the visibility of a site in the Google search engine, which ultimately leads to increased traffic to it.

Other Internet Marketing Methods

  • Marketing by writing articles identifying the commodity or commercial activity and publishing them on different sites, or agreeing with one site to publish them exclusively, this increases credibility.
  • Purchasing advertising space on other sites with the aim of introducing private activity in the form of notifications that reach the target audience.
  • Advertising in electronic newspapers.
  • Participation in discussions that take place on forums and groups on the Internet, it would facilitate access to the audience and show personal expertise by answering questions and so on.

Foundations of Internet Marketing Success

Success in the Internet marketing process depends mainly on the value that the business owner adds to the world without considering the material return in principle, as much as he adds value, the profits he desires will be achieved for him, in addition to the need to adhere to logical expectations for profit, as this requires allocating a lot of time and effort To reach the very desired, not easily or quickly.
Comments
No comments
Post a Comment



    Reading Mode :
    Font Size
    +
    16
    -
    lines height
    +
    2
    -