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What is the definition of digital marketing?

Digital marketing

Marketing activities have developed with the increasing reliance on the Internet, and traditional marketing is no longer sufficient to achieve the marketing goals of commercial projects, so digital marketing has come as a more effective and appropriate solution, which includes many strategies that can be used to achieve these goals. So what are the basics of digital marketing? And how can his various strategies be applied efficiently?
What is the definition of digital marketing?
What is the definition of digital marketing?

definition of digital marketing

If we want to explain what marketing is, dozens of articles will not suffice us, but in the coming lines we will briefly explain the concept of marketing.

Marketing is the process of getting the attention of people who are interested in a company's product or service. This happens through market research, analysis and understanding the interests of your ideal customers.

With television and later the internet entering the playing field, marketers can now run full campaigns across the many platforms available to them.

As you might expect over the past 70 years, marketers have become increasingly interested in understanding how to sell a product to consumers in order to improve their chances of success.

What is known as the types of marketing. Where can one launch an advertising campaign in the twenty-first century? Read on and you'll know right away.

What is digital marketing

Answering the question: What is digital marketing? It is a very simple answer, but it has many details within it. Digital marketing can be defined as all marketing efforts that are implemented through the digital world and via the Internet, to communicate with target customers; In order to achieve business objectives.

Digital marketing is also called e-marketing. But the difference between digital and electronic marketing is that the concept of digital marketing is more comprehensive, as it includes all marketing activities, through the Internet, and on other digital channels such as mobile marketing, and sometimes in other channels outside the Internet, such as electronic billboards.

digital marketing tools

Anything can be a digital marketing tool, anything you use for marketing online is a digital marketing tool. In fact, many do not know how many tools are available to them to start the marketing process.
Here are some simple examples:
  • Your website.
  • Written content (blogs, e-books, product descriptions, user testimonials...etc).
  • Your registered trademarks (logos, icons, and acronyms).
  • Online products and tools (interactive content).
  • digital video content.
  • Your business pages on social media platforms.
  • Pictures (infographics, product pictures, company pictures...etc).
Most digital marketing tools fall into one of these categories, but smart marketers are constantly in search of new ways to reach their audience, and therefore we find that marketing tools are constantly evolving.

Types of digital marketing

  • Social Media Marketing
It means the use of social networking sites or social media such as, Facebook, Twitter and Instagram in marketing your product or service on it.
  • Search Engine Marketing SEM
It is the use of paid advertisements for search sites to appear in the first results according to the chosen keywords.
  • SEO Search Engine Optimization
It means creating sites for search engines to gradually improve your visibility until you are in the first results in search engines for free.
  • Online Ads
It is the use of electronic advertising to reach your target customers and is divided into three sections:
  1. Pay Per Click (PPC) is pay-per-click advertising.
  2. Cost Per Impression (CPM) is the payment per thousand views or thousand clicks on the ad.
  3. Pay Per Sale (PPS) Payment for the sale.
It is the use of e-mail to create promotional campaigns for your product or service.
  • Mobile Marketing
This type of marketing is based on sending text messages to customers containing promotional offers for products.
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