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What is Email Marketing

Email marketing

We often hear about email marketing, but what is it?

What is Email Marketing It is designed to utilise e-mail to market a product or service, establish your relationship with potential customers, keep existing customers up to speed on your brand, provide them with coupons and services, and more.

What is Email Marketing
What is Email Marketing

It's a type of direct marketing that's comparable to email marketing on paper, but it's better for your portfolio.

Some people say that email marketing is outdated, and they are correct. It began with the introduction of the Internet and has evolved with it, and it is still seen as a highly efficient marketing tool.

The importance of email marketing in driving website traffic cannot be overstated! And then turn the potential customer into a buyer, and then the buyer into a loyal customer! Despite the technological revolution, artificial intelligence, chat bots, and social media platforms' presence! People's access to their e-mail, on the other hand, is expanding year after year! So, if measuring its performance in building your business is the best way to accomplish it, how can you do it in a way that insures your success? This page provides detailed responses to the following questions:

What is Email Marketing

The process of using email to promote your products or services is known as email marketing. It's not just restricted to that, either! Email marketing can even help you strengthen and grow your consumer relationships! Alternatively, you can reach out to potential consumers because it enters your customers' inboxes and allows you to speak with them on a personal level. This is exactly what email marketing allows you to do by keeping your customers up to date on your latest news and product or service features. And you may tailor your marketing messages to match! Consider it a low-cost and low-cost opportunity to increase conversions to your store or website.

What is Email marketing began as a cost-effective method of attracting customers through advertisements! Then he was confronted with stiff competition from social media platforms. Although many people believe that email marketing approaches and techniques are no longer effective nowadays! Companies that use social media to run focused campaigns, experiment, tweak, and assess their results can achieve success at the lowest cost of marketing. Let's take a look at the value and benefits of email marketing.

What is Email marketing is one of the most well-known and effective e-marketing tactics for attracting highly focused traffic to your company's website or online store.

Email marketing relies on communication between a website and its intended audience. It's a marketing technique that allows you to send promotional messages to users who have already visited your website.

To appreciate the value of email marketing, simply open your own inbox and look for messages from Facebook informing you that you have new friend requests along with a link to return to your account.

You'll see alerts from e-stores you've previously purchased from informing you that new products are available, as well as ones from select websites informing you that new significant content has been uploaded to the site.

You'll also find a plethora of different marketing messages; in fact, no successful online business is without the usage of email marketing.

The importance of email marketing

We've just discussed what email marketing is, and now we'll understand why it's so important to businesses.

The importance of email marketing
The importance of email marketing

Despite the rise of social media and the proliferation of spam (which is never a good marketing plan), email remains the most successful method of attracting leads and converting them into genuine customers.

For its cost, email marketing provides a high return on investment. This significant sum of money is a good motivation to think about how to use email marketing services properly to get the best results! Here are some facts that will persuade you to start using email marketing:

Half of the world's population uses it

Email has grown from basic exchanges between coworkers or professors to 3.9 billion users. By 2023, this number is expected to climb to 4.3 billion users, representing more than half of the world's population! As a result, no matter how little your business is, investing in it is critical; nevertheless, the smaller your firm is, the more likely it is to benefit from email marketing.

Billions of messages daily

One year ago, the daily amount of mail sent and received was expected to be over 293.6 billion e-mails! It's a big number that makes you want to think about how you're going to differentiate your emails to customers, and it's anticipated to grow to 347.3 billion messages by 2022, so think of it as a way to sell your products.

The returns are great

You get a dollar back for every dollar you spend on email marketing! You'll get a $42 return on your investment. It's no surprise that your email marketing investments are yielding such significant returns. Only if you use a well-thought-out email marketing approach and research your spending and destination.

Effective way to distribute content

With such a high rate of return on your investment! Email marketing evolves into a method of delivering corporate material to customers in a way that satisfies their desires, meets their needs, and motivates them to take specific activities.

According to the Content Marketing Institute's newest figures, up to 87 percent of marketers employ email marketing to distribute their content! After networking sites and blogs, e-mail ranks third in terms of content distribution and dissemination.

Increase the number of your clients

For small and medium enterprises, email remains the dynamo of customer acquisition and retention! According to studies, email is still used by 81 percent of small and medium businesses to acquire customers. And it is used by 80% of these businesses to keep their employees.

How is email marketing key to your store's success?

Unless you do something to lure them back, most of your store visitors - even those you've carefully targeted with your ad campaigns - are unlikely to return unless you do something to entice them back. Creating email lists and sending out promotions and offers can help you keep the customers you worked so hard to bring to your online company. You should also be aware that email marketing is not just about creating the correct marketing tactics, but also about deciding when to use such methods.

If you send appropriate promotional messages based on the right techniques at the wrong time, for example, you may not only lose some potential clients and purchasers, but you may also steer them to your competitors. However, if you deliver these messages at the correct time, you will gain a loyal consumer for your store. But how important is email marketing to the profitability of your store?

How to email marketing

Email marketing Statistics relies heavily on the proper setup and modification of the postal marketing system, as it is highly dependent on the mechanism that you must set up, monitor, and make necessary changes to optimise the results.

Email Marketing Steps
  1. Building your mailing list: First and foremost, begin compiling your mailing list, organising it, classifying it, and correctly storing it.
  2. Choosing an e-mail service provider: After you've completed the mailing list, you'll need to choose one of the many e-mail service providers available. All you have to do now is pick a service provider that is right for you and your objectives.

How to email marketing
How to email marketing

Step one: set your goal

It's critical to keep essential things in mind while organising and defining your goals for email marketing! It's all about your vision and ability, your vision of what you want to do and your ability to accomplish that vision using the resources available to you.

Step Two: Define Your Audience

When it comes to email marketing and winning campaigns, it's crucial! Try to precisely customise your audience by filtering and segregating your email list based on criteria that your audience shares, such as gender, age, geography, and purchasing power, because you will be able to understand each customer's needs and provide them with exactly what they desire.

Step Three: Take care of the content

There isn't any harmful content! There is, however, material that works for your audience and brand and stuff that does not! As a result, Wilt's golden rule for all email marketing content is to put yourself in the shoes of the person who will read it! And to figure out how valuable it is to consume this stuff! It responds to it, and the most crucial aspect of content development is organisation and developing an emotional bond with the reader.

Step 4: Take care of the design

Design is the paradox that will make your audience pay attention and be drawn to your information after the strong competition of social networking platforms! Text clarity and readability, a clear call-to-action, and the usage of high-quality photographs should all be consistent with your target and company identity.

Step 5: Highlight the call to action

A call to action (CTA) is a sentence that tells the reader what they need to do to take advantage of the product, offer, or service you're offering.

Step 6: Evaluate Your Campaigns

An email marketing campaign does not finish when you send mail to individuals; it begins here, because you must track and assess the audience's performance, including their consumption of the mail you sent, click-through rate, and other factors. allowing you to determine whether your campaign is achieving the desired results and, if not, how to resolve the issue.

More effective emails to increase sales

Many new marketing tactics have emerged in recent years, leaving e-marketers perplexed as to which combination of marketing strategies will provide the best benefit and return for their company. Despite the emergence of all of these marketing channels, email marketing continues to have a prominent position among the finest of them.

Email marketing For the past ten years, email marketing has provided the highest return on investment, with figures indicating that every dollar spent on email marketing campaigns generates a return of $40. Despite the massive growth of social networks in recent years, email marketing brings in 40 times more new visitors and customers than social media sites like Facebook and Twitter.

Email Marketing Features

  • If the marketing process is done correctly, you can get a significant return on your investment. After email marketing through search engines, email marketing is regarded the second most effective way of online marketing.
  • Due to the considerable expenses and time required to produce an advertising campaign, such as designing, printing, and mailing it via traditional mail, email marketing is substantially cheaper and faster than traditional mail marketing.
  • Advertisers can send messages to a large number of people who have signed up to receive adverts and information on topics that they are interested in.
  • Marketing email has a higher response rate and a higher rate of requests when compared to normal email.
Its cost is simple

There is no other advertising medium that has the same level of relevancy, effectiveness, and results as email marketing! Because it is less expensive than other current and conventional advertising tactics.

Ease of targeting

Where can you locate a form of advertising that specifically targets your target market? And you're going straight to their private messages? And make changes to the text based on the client's needs, wants, and actions! As a result of this specific targeting and by name, the customer and your brand develop a personal relationship! It increases the size of your target audience as well as their response.

Analytics accuracy

You can check if they read the email, clicked on the links, or sent it to their friends! You may also easily determine the success of your efforts at any time, 24 hours a day, seven days a week.

Send to anywhere

An email can be sent practically anywhere on the planet! Because email marketing has no bounds or boundaries, you can reach out to your customers no matter where they are.


No other form of advertising allows you to contribute photographs, videos, text, and links! Then, just like with email marketing, analyse ad performance and make adjustments.

Clients allow you to message them

The nicest part of email marketing is that the people who get your marketing communications are people who have given you explicit permission to email them and are interested in your products and services.

Instant and shareable

The email does not require a lengthy process to send; it is instantaneous, and you may observe its influence within minutes of the campaign's launch! As a result, email advertising is effective at influencing potential consumers to make immediate purchasing decisions, and tools can be modified to allow customers to share advertising information with friends and family via email, increasing brand recognition.

Conclusion about email marketing

Email marketing is a significant driver for generating sales, earnings, revenue, and the number of clients for your online store, and it has proven to be quite effective among different marketing methods, exceeding all other marketing routes.

If you follow the above steps to start an email marketing campaign, you will achieve the desired return by a large percentage and get amazing results, and if you don't have the time or experience to do so, you can hire a professional digital marketer to do all of this through an independent website, the largest Arab freelance platform.

Tips for the success of your email marketing plan

To ensure the effectiveness of your advertising campaign, attempt to follow these recommendations and regulations before sending email marketing campaigns to your customers:

Do not send randomly

Customers will blacklist you if you do not comply. Instead, strive to develop a strategy centred on customers entering their email addresses to subscribe to your newsletters using a registration form or a subscription box that will immediately transmit a customer's information to your newsletters once they complete it.

Prepare message content

Put yourself in the shoes of this email reader by providing compelling material, high-quality language and photos, and a topic that interests you. Exclamation signs, the dollar sign, and other punctuation marks like the tanween and other gestures were left out, and he didn't utilise a lot of text! To avoid cutting the reader's eye too much, use less than 50 characters in the title, never lie in the title so that the reader discovers content that is different from what is in the title, and avoid clear and devouring selling words.

Do not increase or decrease your messages

Rather, it is only according to need, and on occasion, number is less important than quality, and it is sufficient to send to your consumers once or twice a week if the offer is truly compelling, but no more than three times each week.

Readers welcome

If your message is a welcome message, do you know what percentage of your audience will open it? Let us tell you that the number is high, over 82 percent if the greeting style is unique, according to GetResponse. You might begin by incorporating this into your email campaign for your expanding following.

Personalize the message = its success

The average email open rate is 20.81 percent, according to previous data. However, personalising your emails will increase their open rate by 50%, therefore it's a good idea to include a line in your email marketing to greet the customer by name.

Remind customers of abandoned basket

In email marketing, sending an email to remind a customer about an abandoned basket is crucial! You can return the consumer by urging him to return to the cart a maximum of three times because he has gone a long way in the shopping process and then left the site without purchasing the products! At a rate of 69 percent, this succeeds in the shopping process.

Interactive is the future

Since social media has surpassed email as a major rival! Including videos in your email raises click and conversion rates by 300 percent, which is a staggering figure! It's also crucial to make sure your email is mobile-friendly and responsive while you're setting it up.

Email marketing tools

Mail jet

One of the most widely used email marketing tools in history! It aspires to be a global solution for all of their email marketing needs, serving companies in over 150 countries. This tool's free plan allows you to have an unlimited amount of contacts! This is a feature that is hard to come by in other free email marketing solutions.


It's a popular email and SMS marketing tool that allows you to edit and build stunning email messages using adaptable templates and free high-resolution graphics. Its most significant benefit is the availability of free consultations in a variety of languages.

This tool has a lot of positive feedback from customers, and the free plan allows you to send roughly 15,000 emails every month to a database of up to 2,500 people, and you can upgrade your plan for only about ten dollars to acquire extra capabilities.

benchmark email

This tool focuses on both the simplicity and visual appeal of the design while also allowing you to edit email templates. It comes in eight different languages.

The free plan allows you to have up to 2,000 subscribers and send up to 14,000 emails every month, so this tool is quite liberal, but if you want to upgrade, prices start at $19.99 and go up from there.


Send In Blue is a multilingual email marketing solution that supports French, English, Spanish, Portuguese, Italian, and German.

The free email marketing plan allows you to send messages to a big number of people, but only up to 9000 per month or 300 per day.

Campaigns Zoho

Zoho Campaigns is an email marketing programme that offers a robust free plan that allows you to send about 12,000 emails every month to a list of up to 2,000 subscribers, and the subscription plans start at $5 per month.


It is one of the most popular email marketing platforms since it offers a free plan that allows you to send an unlimited amount of emails to a thousand subscribers and includes a variety of themes, and you can increase the number of people you send to for only $7. (they will increase to 2500 contacts).


It is the most popular free email marketing tool, with about 15 million users, primarily utilised by small businesses, and according to user feedback, it is fast!

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